Tradle

During my internship at Hike One, I wanted to learn how to do a visual exploration of a brand. How do you start? What do you need to do? How do you experiment?

Thanks to great and helpful guidance I learned all of these things. The first step was defining the branding. What type of feeling should it have? For what platform is the visual exploration?

This phase consisted mostly of trying different things. Does this color work? Does this typography work? How are the shapes defined? It was a fun process. Some things worked, some didn't. But in the end, I got multiple versions of visual explorations.

You got the serious and strict version:

A nostalgic version with colors representing the good old days:

Or maybe a combination of both? Strict

It was fun to make those but what is also important for a company? A logo. I always wanted to learn how to make a good logo. It's not an easy thing to do, it's a whole profession on its own. But I want to give it try. The more I learn about design the better.

The first step was sketching, and looking around in the real world. What kind of objects and similarities do I see? By making a recognizable logo people will understand your company much better.

After the sketching phase, it was mostly trying different things with the sketches. I made different shapes, played around with the typography of the logo, etc. After multiple revisions I had something.

I made also multiple versions in case there are different backgrounds. Also kerning was a new thing I learned. Something I never really took into consideration.

Finally, the logo should be put on billboards or promotional social media posts.

It was a fun assignment in which I learned a lot about the design process for making a visual exploration for a company. I still have a lot to learn but this is a good first exercise.