CocoCraze

For one of the courses of my exchange at TMU, I got the assignment of creating a new package proposal for a new imaginary product. The course itself called Introduction to Packaging was focused on the basics of package design, manufacturing, materials, and sustainability. We worked in groups and within my group I took the responsibility for the branding and design of the new package while other group members focused on audience research, materials, product requirements, and promotion.

In the early stage of the assignment, my group and I brainstormed until we came up with the idea of creating a candy-related product. We all came to the conclusion of a chocolate candy bar product targeting the millennial audience. Our new package product needed to compete with other chocolate brands while also having a unique identity on its own.

I started looking online for inspiration. I gathered different photos and chocolate brands so that I could get a better picture of the different brands and how our package could fit within the market space. Furthermore, I was trying to come up with a name for our chocolate brand, and I quickly came up with the name "CocoCraze". A combination of chocolate and the word craze, meaning hype or new. After that, I tried different colors and typography combinations to create the outline of the branding. After making multiple iterations, I was satisfied with the end result.

The spots of chocolate, name, and colors give it a playful and simplistic look and feel. Making it more noticeable in the package design space. Because this course was done at TMU in Canada, one of my team members had an idea to promote our package to Canadian consumers. We wanted to feature paintings from Canadian painters in our package. The front of the package finally looked like this:

The package also had some requirements. The nutrition label needed to be clearly readable, along with other requirements such as a barcode, allergies information, etc.

I also made some fake promotion designs if we wanted to launch our product on social media.

Because I spend some time clearly defining the branding of our product, I could easily implement the branding in our presentation, documents, and overall experience of our product.

Colors

Typography

In the end, my group and I were proud of the end result. We got an 8 for our end product, and I successfully finished this course from my exchange.