ASN Forest

How do you learn the younger generation about the complex topic of saving money at an early age? By making the experience a fun one.

For a project at the Hogeschool van Amsterdam, I designed a digital app for a fictional challenge given by the ASN Bank. The ASN bank wants to learn the new younger generation already about saving money and saving the planet. I combined both the topics in my app called ASN Forest.

Research

Before I started designing I spend a lot of time researching the user base and the branding of the ASN Bank so that I was sure the app would appeal to children and the client. I summarised my findings & the branding of ASN.

Design phase

Meet Alvin:

He wants your help! He and his friends have no place to live and they want you to build their forest so that they can live and play in peace. You help to achieve this by saving money in which in return he will give you walnuts which can be spent in a shop. The process is made to be easy and understandable for young children. You start the app with an onboarding.

Build the forest so Alvin will be a happy squirrel.

After the onboarding process, different saving goals can be made:

When the saving goal is made the child can start saving money.

After the child saves enough money he or she can finish their saving goal and will get rewarded in return.

After that, the child can go to the forest and the shop to start building the forest with his or her earned walnuts:

The more the child saves, the more things can be bought. After a while, a beautiful forest is built.

It was a really fun project to make and design. My final grade for the project is a 9.0

See the app for yourself: Prototype

I also made a promotional video for the app (video in Dutch).